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With hopes of progressing from the group stage in the balance, fans across the world tuned in to several crucial ties over Thursday, June 21 and Friday, June 22. Neutral fans in markets such as the United States and China also made the most of convenient kick-off times to follow perennial favourites Argentina and Brazil.
Match Day 8: France v. Peru, Denmark v. Australia, Argentina v. Croatia
– Argentina v. Croatia became the most-watched Spanish language live stream event in US history with 4.3 million video views and 68 million minutes of viewing (1.14 million digital viewer hours). NBC report that, up to and including June 21, Telemundo’s digital coverage of the 2018 FIFA World Cup Russia™ had been watched by 6.6 million unique users, generating 51.4 million livestreams and 725 million total minutes of viewing (or 12.1 million digital viewer hours). Source: NBC
– SBS report that 3.2 million people watched live coverage of Australia’s vital group stage match with Denmark, which kicked off at 22:00 local time. The broadcast delivered an average audience of 2.06 million and peaked at 2.49 million in the minutes following Australia’s equalising goal. Over 50% of Australians watching TV at the time (share) were tuned in to the broadcast, more than 17 times the average share for SBS. Source: SBS
– Live coverage of Denmark vs. Australia was broadcast at 14:00 local time, solely on TV2. The programme attracted an average audience of 0.94 million viewers, achieving a 16.9% rating, representing 87.4% of all Danish television viewers at the time. This market share exceeded the 77.5% recorded for TV2’s coverage of Denmark v. Peru the previous weekend Source: TV2
Match Day 9: Brazil v. Costa Rica, Nigeria v. Iceland, Serbia v. Switzerland
– Despite a 09:00 local kick-off time, live coverage of Brazil v. Costa Rica on Globo attracted an average audience of 55.87 million viewers, 27.6% of the potential audience and a hefty 82.4% share. This was the highest audience of the tournament so far in Brazil (ahead of Brazil v. Switzerland – 53.32 million viewers, 26.3% rating) and therefore becomes the most watched broadcast in Brazil since the current measurement panel was instituted in 2006. Viewing peaked at 61.78 million viewers in the closing stages as Brazil snatched an injury-time victory, nearly 7 million more than the peak for Brazil v. Switzerland (54.90 million).
– A further 2.17 million viewers watched pay-TV coverage of the match on SporTV – slightly lower than the audience for Brazil’s opening match on the same channel (2.22 million). This means that the combined audience across Globo and SporTV was 58.04 million viewers Source: Globo
– While CCTV-5’s live coverage Brazil v. Costa Rica attracted an average audience of 43.33 million viewers (only the second highest audience), the match – which aired in prime time (20:00 local time) – peaked at 62.83 million viewers: the highest of the tournament so far in China. 103.56 million viewers watched at least one minute of coverage, also the highest of the tournament thus far. Source: CCTV
