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adidas and Manchester United today presented the fresh new 2020/21 season home kit of the Red Devils, inspired by the club’s iconic crest.
Inigo Turner, Design Director at adidas, said, “For this season, we researched the values and iconography that connect athlete and fan, and looked to fuse these with modernity and innovation, to create something that connects the people and stands for unity.”
“We pretty quickly landed on the crest as it is the representation of the heart and passion of the club, it is symbolic and iconic across the world. It is significant as the first component added to each design, and one that makes up the threads of the shirt design for the 2020/21 season.”
The “Manchester United DNA” has been a focus for manager Ole Gunnar Solksjaer and his team, and the home jersey for the forthcoming 2020/21 season aims to encapsulate the DNA of the club, using the threads of the club crest itself to produce a subtly patterned base fabric.
Taking influence from the intricacies of the yarn-stitched application onto the shirt, a fine graphic print provides a unique pattern and detailing onto a colour-block background. The name of the club is also proudly engineered into the print, visible through the use of different red tones.
The product team achieved this nuanced design through an innovative ‘space dye’ technique that allows separate yarns to be dyed individually, and at different lengths, to give a finish with depth, and with full details only viewable by the wearer.
Alongside the traditional support jersey, there are also shirts specifically designed for children and jersey.
The home shirt features HEAT.RDY – KEEP COOL, adidas’ cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY – FEEL READY, a technology that helps players feel comfortable and ready to play.
The kit, which is accompanied by white shorts, and black socks that also feature the threaded design, will be seen on-pitch for the first time tomorrow, August 5 as Manchester United resume their UEFA Europa League campaign at home in their last 16 second leg tie against LASK.
