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adidas reveal Juventus FC 2020/21 away kit, draw inspiration from art!

Today, adidas reveals the Juventus FC away kit for the 2020/21 season. Subtly combining elegance with modernity to produce something relevant and fitting to Juventus, the updated jersey has a classic aesthetic with a contemporary refresh; inspired by the world of modern art.

The away kit comes in a full Night Indigo colour, a shade of dark blue, accented with sleek silver details throughout, including the three stripes, club logo, and sponsors. Taking inspiration from the unity of art and football, artistic painted stripes are engineered into the knit of the sleeve bands, tying the away kit together with the home kit which also features a unique brushstroke design.

The club’s logo itself has also evolved this season– an iconic symbol that has been given an innovative twist. The result is a shirt that keeps with the traditions woven into the club’s DNA, while signalling a fresh era for Italy’s most successful team.

Continuing the modernization of the club’s classic iconography, the away shirt features HEAT.RDY – KEEP COOL, adidas’ cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY – FEEL READY, a technology that helps players feel comfortable and ready to play.

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