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adidas Soccer and Kith reprise their partnership to launch their collaborative Season 2 campaign. The duo expounds on their last release by introducing Kith’s newest soccer club – the Los Angeles Rays. The Rays join Kith’s New York-based Cobras and Miami-based Flamingos clubs, which serve as the focal points of this collection.
Whereas Season 1 took place in the spring, Season 2 makes its mark in the fall/winter as temperatures grow colder and players must maintain warmth while performing. To accomplish this, the product has been designed featuring some of adidas’ most innovative technologies, such as Climacool, Primaloft and more.
Season 2 is an elevation of its predecessor in every facet, which includes a third team, an expansive collection of 82 different styles, and most notably, official sponsors for each team jersey. The sponsorship line-up includes Coca-Cola for the Cobras, Chase Bank for the Flamingos, and Samsung for the Rays. Each team is outfitted in identical silhouettes that have been color-blocked in three variations.
The apparel line is accompanied by six new footwear styles that meet the stadium to street needs of each team with street and turf models. For the street, adidas Soccer and Kith utilized the Nemeziz UltraBOOST 17+ silhouette, which combines adidas’ most disruptive laceless soccer upper with a BOOST sole unit. The upper is designed using Torsion Tape for lockdown fit and advanced durability. The turf model stays within the Nemeziz franchise, opting for the Nemeziz 17.1 silhouette due to its thinner Climacool tooling. Kith modified the 17.1 upper by removing the laces, thus maintaining laceless footwear styles across the range. Both the street and turf models feature intarsia Kith logo hits throughout the Torsion Tape, while 3M accents the lateral side Three Stripes.
The collection is completed by a full assortment of accessories including game socks, caps, beanies, neck gaiters, reversible duffel bags, and more.
