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adidas & UEFA to join iSportconnect 2018 Digital Rights Holders Masterclass in Lausanne!

iSportconnect have announced that adidas and UEFA have joined the speaker line-up for iSportconnect’s 2018 Digital Rights Holders Masterclass taking place on September 24, 2018. Claudio Borges, the Global Director of Digital Planning for adidas and Daniel Marion, Chief of Information and Communications Technology, UEFA are the new names added to the programme.

Claudio’s team is responsible for planning seasonal and campaign strategies across online touchpoints and developing digital standards to be rolled out across all adidas global markets. His team also works together with Sports Marketing to define the best set of digital rights to be included in global asset deals. Previous to adidas, Claudio Borges spent 8 years with Manchester City Football Club and City Football Group leading the group’s fan relationship marketing strategy.

Daniel Marion holds an Engineering degree and an MBA from the London Business School. He has extensive experience in the delivery of ICT solutions thus enabling the operations of major Football competitions, including the UEFA Champions League and the last five UEFA European Championships, in areas ranging from Networking, Event Management and Digital Media. Mr Marion joined UEFA 20 years ago and has held different jobs within ICT as well as Digital Media areas and is currently Chief of ICT with a team of more than 80 people. During the last two European Championships, he held a position in the tournament management team. In the last couple of years Marion worked on digital transformation leveraging new technologies.

The overall objective of ICT is to bring value to its stakeholders and help UEFA deliver the ultimate best during competitions.This exclusive event taking place at the digital innovation hub, Gotham will focus on Content and Data & Innovation for Federations & Rights Owners.

Also confirmed for the speaker line-up at the 2018 Digital Rights Holders Masterclass Lausanne are:

– Rudiger Muller: Head of Digital Communications, FIFA
– Ian Holmes: Director of Media Rights, Formula 1

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