iSportconnect has announced that Chris Marking from AEG Europe, and Shane Whelan from Guinness Six Nations and The British & Irish Lions are the latest to join the speaker lineup at the 2019 iSportconnect CRM & Ticketing Masterclass, which will be held on Wednesday, May 22 in the City of London.
The content of the Masterclass will focus on the customer journey built around data insights and engagement prior to the event, innovations to make the ticketing experience more seamless and post-event follow through.
In partnership with AXS and Goodform, iSportconnect’s CRM & Ticketing Masterclass will bring together industry thought leaders to focus on new ways for rights owners, brands and their partners to prosper, thrive and grow as the digital revolution continues to disrupt the traditional marketing models.
The speaker lineup will feature:
- Chris Marking, Vice President of International Partnerships and Strategy, AEG Europe
- Shane Whelan, Digital Manager, The British & Irish Lions and Guinness Six Nations
- Benjamin Steen, Head of Customer Care, Digital Licencing and Stadium, FC Bayern Munich
- Paul Newman, Director of Ticketing, AXS
Chris joined AEG Europe in February 2007. In his role as Vice President of International Partnerships and Strategy, Chris leads AEG’s international partner relationships as well as setting the strategy across AEG’s International Global Partnerships group. The AEG Global Partnerships strategy team delivers insights that include; commercialisation studies, sponsorship evaluations, return on investment /opportunity research, sales strategies, partnership strategies and premium seating insights. Through this work, Chris has also set up a 3rd party consultancy division within AEG, working with clients including; FC Barcelona, French Federation de Rugby, Battersea Power Station and Tottenham Hotspur FC.
Chris also overseas AEG’s multi-territory partnerships with American Express, DHL, Marriott, Cisco, Toshiba and others activating across AEG Presents, The O2, Mercedes Benz Arena Berlin and Shanghai, ICC Theatre in Sydney to name a few.
Shane has lead the digital programme for the Guinness Six Nations and British & Irish Lions since 2012. During this time, he has digitally managed the 2013 and 2017 British & Irish Lions tours to Australia and New Zealand respectively. In addition, Shane has overseen 7 Six Nations campaigns, where all of the channels have enjoyed record statistics. During his time at Six Nations, he also worked on the Guinness PRO12 until 2015. His previous experience in sport included similar roles in basketball and football. Throughout all of this time, the CRM programme has been one of the key objectives of each organisation and all have enjoyed strong growth in this area in recent years.
With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.