Spanish LaLiga side Real Betis Balompié and Fiat Chrysler Automobiles Spain have renewed and increased their sponsorship agreement for the current season, for which Alfa Romeo becomes one of the main sponsors of the Verdiblancos.
The logo of the prestigious Italian brand and its brand new Alfa Romeo Giulia, among other models of the manufacturer, will be present inside and outside the Benito Villamarín Stadium and the Sports City Luis del Sol.
On the occasion of this agreement, the Baetic staff and coaching staff, they will enjoy the cession of a fleet of Alfa Romeo vehicles, among which the Giulia model stands out. Through this agreement, Fiat Chrysler Automobiles Spain will provide official vehicles to the first football team of Real Betis Balompié.
Alfa Romeo will have a significant presence in the main advertising media, hospitality and Club events, as well as promotions and special services in the digital products and social networks of Real Betis. Its presence in the front of the sportswear training of both the players and the coaching staff, as well as advertising assets in the basketball and women’s teams of Real Betis.
Real Betis Balompié, in the words of its general director of Business, Ramón Alarcón, took stock of the meaning of this sponsorship agreement for both entities. “For Real Betis, it is a source of pride to unite our brand with that of Alfa Romeo, both entities share a passion for a job well done and we have a recognizable brand internationally. At Real Betis, we are committed to long-term relationships with our partners, as is the case of Alfa Romeo, which help mutual growth.”
Alberto de Aza, CEO of FCA Spain and Portugal, highlights the dimension of the Sevilla Club as “an example of constant work on that path to evolve and show his fans the best version of a team, as Alfa Romeo does by offering its customers the best solution in terms of mobility, but also in sportsmanship, passion and innovation, I am sure that with Real Betis Balompié, its staff, and fans, plus our Alfa Romeo vehicles, we form a winning team.”