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Alisports is the latest major sports industry name to confirm its participation in the forthcoming World Football Forum 2017 in the Chinese city of Changsha.
Established in 2016 by Chinese eCommerce giant Alibaba Group together with Sina Corporation and Yunfeng Capital in Shanghai, Alisports diverse portfolio includes broadcasting of the NFL in China, sponsorship of the FIFA Club World Cup and signed partnerships with Brazilian star Ronaldo and the governing bodies of boxing and basketball.
Wang Dong, Vice President of Alisports, will speak on a World Football Forum panel discussion on commercial partnership in sport, offering his insights to sponsorship activation and the benefits of corporate engagement with international sport.
