On March 20, 2019 Barclays announced it would be investing millions of pounds in the development of the women’s game in partnership with the FA, making it the largest ever investment in UK women’s sport by any brand.
From the start of the 2019/20 season one of Europe’s top professional women’s league will be known as the Barclays FA Women’s Super League. A league that is only one year into its full professional existence now has a commercial backer, that has decades of experience working in football with the most successful football league in the world.
As part of the sponsorship, the top tier of women’s football will be renamed the ‘Barclays FA Women’s Super League’ and – for the first time –a prize-money pot of £500,000 is being introduced.
Barclays also becomes the lead partner of the FA Girls’ Football Schools Partnerships (FAGFSP), a nationwide scheme to develop girls’ access to football. The initiative will see a network of hubs delivering bespoke FA programmes for their local network of schools, which will engage, excite and encourage girls to make football a part of their lives. Barclays will collaborate with The FA and Youth Sport Trust to create an initial programme of 100 Girls’ Football School Partnerships reaching girls through thousands of schools.