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iSportconnect has announce the first speakers who will be featured at the 2019 CRM & Ticketing Masterclass, which will be held on Wednesday, May 22 in the City of London.
The content of the Masterclass will focus on the customer journey built around data insights and engagement prior to the event, innovations to make the ticketing experience more seamless and post-event follow through.
In partnership with AXS and Goodform, iSportconnect’s CRM & Ticketing Masterclass will bring together industry thought leaders to focus on new ways for rights owners, brands and their partners to prosper, thrive and grow as the digital revolution continues to disrupt the traditional marketing models.
The speaker lineup will feature:
- Benjamin Steen, Head of Customer Care, Digital Licencing and Stadium, FC Bayern Munich
- Paul Newman, Director of Ticketing, AXS
Benjamin is a native from Munich, Germany, who studied Media Management and Sports Marketing. Benjamin is working for nearly 15 years now at Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010, Benjamin has been responsible for operations, marketing and development of digital projects. In 2014, Benjamin was put in charge of customer care, digital licensing, media rights as well as the digitalisation of the Allianz Arena.
Paul joined the AXS team in August 2014 as the Director of Ticketing, following eight years overseeing Ticketing Operations at The O2. Paul’s years of ticketing experience in the UK provides invaluable knowledge-based leadership to some of the biggest events in the world and close relationships across the live entertainment industry with music promoters, event organisers, artists’ agents, managers and operators.
With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.
