The Bund Deutscher Fußball-Lehrer e.V. (BDFL), the Coaching Association of Germany and the German Football Ambassador (Deutsche Fußball Botschafter e.V.) will be intensifying their collaboration and enter into a formal cooperation.
The BDFL – founded in 1957 – has more than 5,000 members as the professional association of German football coaches with a Pro and A Coaching license. Their main area of responsibility is to further the training of the coaches as well as representation of the profession and public relations.
The German Soccer Ambassador initiative, which was founded in 2012 and resulted in a non-profit organisation in 2016, recognizes and honors German coaches and players who, through their presence abroad, contribute to the positive image of Germany through football in the world. Since 2013, 21 different German coaches have been nominated in the main category, almost all of them in the BDFL, from which the following winners emerged: Holger Obermann, Monika Staab, Jürgen Klinsmann, Gernot Rohr, Horst Kriete, Gert Engels and Jürgen Klopp. In the past, there were also trainers who won the honorary award – including Dettmar Cramer, Otto Pfister and Bernd Schuster.
The annual award ceremony of the German Football Ambassador in May is the yearly highlight. All nominations are determined in advance by a top-class jury headed by the “kicker” editor Rainer Holzschuh, who is also responsible for the honorary award. This is also where the new collaboration with the BDFL comes in, whose proposals are generally very welcome and who is also involved in the selection of nominations.
BDFL president Lutz Hangartner said, “As a coaching association, we ideally support and promote the ideas of the German Football Ambassador: coaches abroad who, through their exemplary efforts, make their contribution to building bridges, reducing prejudices and promote the positive image of Germany through the power of football.”
“The good idea of spreading the word to the world and honouring the dedication of well-deserved coaches abroad only works with strong partners. We are delighted to have the BDFL on board as a competent coaching association,” says Roland Bischof, who, as initiator with a lot of passion, private funds and active involvement of his agency “presented by gmbh”, has been building the initiative of German Football Ambassadors over the past seven years.