In what is one of the longest-standing associations in Indian football, Bengaluru FC and Global sports brand PUMA have signed a long-term partnership extension. Having joined forces from the club’s second season in 2014/15, PUMA will continue to be the official kit supplier of the Blues.
“At Bengaluru FC, we’re always looking at the big picture, the long term. When we had our first conversation with PUMA five years ago, we got the sense that they were in this for the long haul too. We’re glad that we’re extending what has been a fantastic partnership, for the long term,” said club CEO Mandar Tamhane.
The Blues’ professionalism and structured approach to develop talent across age groups has been the hallmark of its success. Bengaluru FC and PUMA are committed to taking this to the next level through grassroot programs that will support new footballing talent in the country. In addition, PUMA has also signed Blues’ skipper and India’s most popular footballer Sunil Chhetri and Gurpreet Singh Sandhu, the country’s and the club’s number one goalkeeper.
Speaking on the renewal of the partnership, Abhishek Ganguly, General Manager, PUMA India and Southeast Asia said, “Bengaluru FC has been our key partner since the club’s initial years. Today, they are one of the most professional clubs across sports in India. Having focused on the right talent and support staff, they have built a stellar team across age categories. BFC also has one of the most engaged and spirited following creating an extremely passionate fan base. Our shared vision to grow the culture of football and promote the sport in India defines the success of this partnership.”
Known for its passionate fans and electric atmosphere, Bengaluru FC is one of the country’s best supported teams. The famous West Block Blues fan group has led the growth of football fan culture in India.