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Soccerex have announced that Shane Stafford, Head of Brand at BetVictor, one of the largest sports betting companies in the world, will be speaking at the Soccerex Global Convention 2017 taking place in Manchester, September 4-6. Shane will be offering his wealth of experience on a panel looking at the different sponsorship assets within football and how they can be best activated by brands.
With over 13 years experience delivering brand engagement for a number of companies, including gambling giants Paddy Power and then his current role at BetVictor , Shane has an extensive knowledge of marketing strategies, having played key roles in a number of nationwide marketing campaigns and sponsorship agreements. In recent years, projects such as the ‚million dollar goal‘ campaign, in which users were encouraged to guess the correct goal scorer and minute of the first goal in the Euro 2016 Final between France and Portugal, with the winner bagging themselves £1million. Building on the success of the campaign, BetVictor launched ‚Golden Goal‘ in October, a similar promotion offering their punters £100,000 for anyone who could correctly predict the first goal scorer and minute of a Premier League match, with £25,000 added onto the prize fund for each week there was no winner.
Shane has also been integral in BetVictor’s sponsorship agreement with Liverpool, after the pair joined forces in July of 2016. The agreement has seen BetVictor, become the Global Online Betting Partner and Training Kit Partner with the addition of BetVictor’s branding featuring on the kit. The partnership has also featured BetVictor activating a number of Liverpool’s digital and commercial assets , with a recent television campaign using Liverpool manager Jürgen Klopp giving customers his advice on the ‚million dollar goal‘ promotion.
At the Global Convention, Shane will be channelling his years of experience working within strategic brand development, offering his expertise to delegates on the new wave of innovative, content driven engagement opportunities at the disposal of brands.
Shane will be contributing to a thought provoking conference programme at the Soccerex Global Convention 2017, designed to deliver unique business insight across a variety of football’s key sectors from sponsorship, stadia design, international investment, the latest in wearable technology and the rise of influencer marketing.
