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Borussia Dortmund (BVB) have announced a new and unique partnership with Brand Connexxion Pte Ltd, a company focusing on corporate social responsibility activities with an aim to connect organisations, corporate entities and individuals to provide a holistic, innovative program, which is part of Brand Connexxion’s overall CSR strategy, where there are needs to be met and in order to better serve the community.
This CSR partnership will see BVB’s involvement in providing grassroots football and football education by coaches from the BVB Evonik Football academy in Dortmund. The projects are also driven to give underprivileged children a chance to participate and be trained by BVB coaches the sporting principles that they will follow throughout their lives, whether they aim to become sport champions or more sport lovers. The program will be implemented with Brand Connexxion through a network of corporates and individuals that hopes to send a positive and lasting impact on the lives of these young children from all over South East Asia. These schools and homes are situated in many different prefectures, including rather remote and small cities and islands allowing children from literally all over the country to benefit from it.
BVB Head of International & New Business, Benedikt Scholz, highlighted, “Sustainability is one of our key topics. We are proud to be involved in this initiative and always looking for new ways to give back to society and at the same time engage with the young children through football.”
Suresh Letchmanan BVB Asia Pacific Managing Director, further echoed, “We are grateful to be given this opportunity to incorporate social responsibility into our strategy, and with this cooperation we are leveraging on Brand Connexxion’s ecosystem to bring black and yellow hearts closer towards the community and for real added social value.”
Roslyn Gay, Co-Founder of Brand Connexxion, “The thing I love most about Borussia Dortmund lies in the origin and the heart behind for its people, what it stands for and support; the working class; young and old, generations from all walks of life and this is exactly the club I want to work with to raise a new generation of leaders through the infusion of football as a social tool and in providing football education to the underprivileged children since our heart has always been about the orphans and by extending these opportunities to the children, I endeavour to raise the involvement of more corporate entities, individuals and organisations in elevating Football CSR to greater heights in helping the kids to discover hidden talents and potential that lies deep within them to make them the next shining star in their lives.”
Raj Kumar, Managing Director of IPC, said, “Partnering with Borussia Dortmund has been a milestone for IPC and we see a lot of synergy in these CSR projects co-run and organized by our sister company, Brand Connexxion across Southeast Asia. We are proud to be part of this next big wave in building support for the underprivileged children.”
