Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed on three new deals with United Media to show Bundesliga and Bundesliga 2 action in the Balkans, Bulgaria, Greece and Cyprus for the next four years.
The partnership starts from August 2021, and will run until the conclusion of the 2024/25 Bundesliga season. United Media will have the broadcast rights to show Bundesliga and Bundesliga 2, as well as action from the German Supercup and the all-important promotion/relegation play-off matches at the end of each season.
The Balkan region includes six territories (Bosnia-Herzegovina, Croatia, Montenegro, North Macedonia, Serbia and Slovenia), with the Bundesliga being featured on United Media’s flagship sports channel, Sport Klub. Bundesliga International also concluded deals with United Media to show German football in Bulgaria, as well as Greece and Cyprus.