Bundesliga International, a fully owned subsidiary of DFL Deutsche Fußball Liga, and Mola TV have agreed to a long-term broadcasting deal to air Bundesliga and Bundesliga 2 matches in Indonesia over the next five seasons (2020/21-2024/25). In addition to the top two German leagues, the multi-platform agreement also includes live streaming of the German Supercup, along with the promotion/relegation play-off matches each season.
Mola TV will feature exclusive live, delayed and replay coverage of all 306 Bundesliga matches per season across a range of platforms, including cable, paid TV, free-to-air terrestrial television and Internet Protocol Television (IPTV), as well as Video on-Demand (VOD) and Over-The-Top (OTT) services. Live coverage of the German Supercup will also be aired by Mola TV, along with shoulder programming such as highlights and magazine shows.
Regarding the new deal, Bundesliga International CEO Robert Klein said: “We are delighted to have Mola TV as our partner in Indonesia and look forward to working together to make the Bundesliga the league of choice amongst Indonesian football fans. As well as promoting our brand of fast, high-scoring, world-class football, we are also very excited to work with Mola TV and it’s Garuda Select project to support the development of local Indonesian football talent. Our goal is to work closely with our partners on the ground, delivering unrivalled experiences to the Indonesian fans by bringing Bundesliga Legends, Bundesliga Experiences and Bundesliga football to the region.”
“We are excited to work with the Bundesliga to bring their unique brand of football to our shores. The league is the undisputed leader in developing world class young talents from all over the world, and if we aim to learn about developing talents, the Bundesliga is the league to learn from,” says Mirwan Suwarso, Mola TV’s official representative.
DFL, Mola TV, and its associated entities from GMV Networks will seek to work together to promote and market the Bundesliga, utilising their local expertise and various marketing assets and platforms. The aim is to bring the league closer to Indonesian football fans through more club, fan and grassroots activities, such as club visits and Bundesliga Legend appearances.