German Bundesliga side Eintracht Frankfurt Football AG and global cyber security leader Kaspersky Lab have entered into a long term partnership with a variety of benefits for both parties.
Eintracht Frankfurt Football AG’s sponsorship portfolio has been enriched by another exciting premium partner. Axel Hellmann, Management Board Member of Eintracht Frankfurt Fußball AG and Ilijana Vavan, Managing Director Europe of Kaspersky Lab, today signed the premium partner agreement, which runs until June 30, 2021.
Kaspersky Lab will benefit from brand presence at Eintracht matches as well as joint communications, hospitality offerings and an event series, all supported by Eintracht’s national and international brand recognition. In return, Eintracht will enjoy premium IT protection from an industry leader as part of its digitization initiative.
Axel Hellmann, Management Board Member of Eintracht Frankfurt Fußball AG, said, “We are very pleased to have been able to win a real global player in the digital world like Kaspersky Lab for an exclusive and mutually beneficial partnership. As well as Eintracht’s international brand appeal, our approach to digital projects and sales strategies were also key decision factors for Kaspersky choosing to come on board with us. This cooperation also gives us a chance to put a stronger focus on IT security within Eintracht’s business and as a result raise awareness of the topic amongst our customers and partners. There is a greater need for awareness of IT security in the business world.“
Ilijana Vavan, Managing Director of Europe at Kaspersky Lab, said, “We are excited about the partnership with Eintracht Frankfurt. Eintracht is the ideal partner for us as the club sets the bar in the Bundesliga in terms of digitising its infrastructure and communication channels. We are very proud to support Eintracht Frankfurt with our 20 plus years of experience in cyber security and to help secure the performance of the club, teams and fans with our convincing defensive approach in the digital field.”