The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Camarena Tequila – premium tequila made from 100% blue weber agave – announced today Camarena’s partnership as the official tequila of the 2019 CONCACAF Gold Cup, the confederation’s national football championship that celebrates the region’s culture and crowns the best team from North, Central America and the Caribbean.
With a shared vision for creating unique experiences that bring people together, the Camarena-CONCACAF partnership will forge a deeper connection with soccer’s engaged millennial and multicultural fan base.
“We are proud to team up with Camarena Tequila, a distinctive brand with a passion for football and culture,” said CONCACAF General Secretary Philippe Moggio. “This partnership will enhance the Gold Cup experience for football fans through exciting and innovative activations, all while they enjoy one of the biggest celebrations of our game.”
The wide-ranging partnership grants Camarena Tequila the ability to activate in select CONCACAF Gold Cup markets, and provides the ability to create and distribute co-branded items at retail and in bars and restaurants.
“We’re thrilled to announce this partnership for Camarena Tequila. Bringing together the winning spirit of the 2019 CONCACAF Gold Cup with the most awarded tequila in the country is the perfect recipe for celebrating this incredible sporting event,” said Britt West, Vice President of Marketing at E&J Gallo, Camarena’s parent company. “National Team soccer fans are some of the most dedicated and passionate in all of sports and we hope they’ll discover the same level of dedication and passion that we put into making each bottle of Camarena Tequila.”
As part of the agreement, facilitated by Soccer United Marketing (SUM), Camarena will have exclusive rights to the “Match Highlights presented by Camarena Tequila” digital content series, which features the best moments, ‘shots’ and saves of each match. Futbol Fiesta presented by Toyota, the tournament’s official pregame celebration that enhances the fans’ gameday experience, will have a heavy Camarena presence, too.
“Soccer United Marketing is proud to facilitate this partnership between CONCACAF and Camarena Tequila – two premium brands committed to celebrating the beautiful game this summer,” said Carter Ladd, Senior Vice President of SUM. “We look forward to working with Camarena Tequila to build excitement around the 2019 CONCACAF Gold Cup, the pinnacle of international soccer in the region.”
Taking place every two years, the CONCACAF Gold Cup is the official national team championship of the region, which includes North and Central America and the Caribbean. Drawing large crowds and millions of television viewers across the region, the Gold Cup is a celebration of soccer, sportsmanship, and culture.
The 15th edition of the competition, which features 16 national teams, will be held in 15 venues across 13 U.S. metropolitan cities including Denver, Kansas City, Los Angeles, Minnesota (a sold-out game at state-of-the art Allianz Field, opening this year), and New York, among other major markets. The knockout rounds will be played in Houston, Nashville, Philadelphia and Phoenix, with the championship match set for Soldier Field in Chicago on July 7.
The 2019 CONCACAF Gold Cup will air nationally on the Univision and FOX family of networks, be transmitted on radio in Spanish by Fútbol de Primera Radio Network, and broadcast by television partners in countries around the world.
Camarena joins Allstate Insurance Company, Cerveza Modelo, Nike, Scotiabank, Sprint and Toyota as official sponsors of the 2019 CONCACAF Gold Cup.