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Business of Football

LG Electronics becomes main sponsor of Eintracht Frankfurt eSports!

LG and Eintracht Frankfurt are now entering into a two-year partnership in eSports. As the main sponsor of the latest sport in the diverse range of Eintracht Frankfurt, the LG brand will appear prominently in the exciting eSports environment. In addition, Eintracht Frankfurt relies on the technical know-how of LG …

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US Soccer announce new partnership with Volkswagen!

U.S. Soccer and Volkswagen of America, Inc. announced a landmark, integrated partnership making Volkswagen the presenting automotive partner to the Federation through 2022. The agreement was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for the past 15 years, and was officially unveiled today at a press conference during …

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Rakuten announces new partnership with Lukas Podolski!

Rakuten, Inc. has announced a 4-year partnership with football star Lukas Podolski, appointing the Vissel Kobe player and former German national team forward as Global Brand Ambassador for Rakuten. The partnership covers many fields including e-commerce, exclusive content, Viber integration and support of Podolski’s charity work in his home country, …

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Manchester United to open club-themed entertainment & experience centres across China!

Manchester United, in partnership with leading Chinese property developer, Harves, has announced that it will open a series of club themed entertainment and experience centres throughout China. The first Manchester United Entertainment and Experience Centres are scheduled to open in Beijing, Shanghai and Shenyang by the end of 2020. They …

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Alfa Romeo renews as official vehicle partner of Real Betis!

Spanish LaLiga side Real Betis Balompié and Fiat Chrysler Automobiles Spain have renewed and increased their sponsorship agreement for the current season, for which Alfa Romeo becomes one of the main sponsors of the Verdiblancos. The logo of the prestigious Italian brand and its brand new Alfa Romeo Giulia, among …

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