Thursday , March 28 2024

Business of Football

Argentina FA expand presence in India with Interactive Avenues!

The Argentine Football Association and Indian digital agency, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine national team in India in the coming years. In this market, AFA began operations in 2021, creating content and activations for fans in India and …

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Mumbai City FC announce FanCode as Official Merchandise Partner!

Mumbai City FC have announced FanCode as the club’s new Official Merchandise Partner until the end of the 2024-25 season. FanCode is one of India’s premier sports destinations for fans, offering interactive live streaming services of different leagues across multiple sports. Their retail division, FanCode Shop, offers a wide range …

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New horizons & revamped vision for football at World Football Summit in Saudi Arabia!

The second edition of World Football Summit Asia successfully closed its doors in Jeddah, Saudi Arabia, where more than 1,400 attendees from over 70 countries connected to design a more professional and sustainable football industry; WFS Asia was the first event of its kind in the Kingdom of Saudi Arabia, …

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Liverpool FC welcomes Orion Innovation as its official digital transformation partner!

Liverpool FC has signed a multi-year deal with Orion Innovation to become the club’s official digital transformation partner. Through this exclusive deal, Orion will partner with Liverpool FC as it continues to innovate digitally and further connect its global fanbase to the club. Liverpool FC will leverage Orion’s two decades …

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CAF announces Ecobank as an Official Sponsor of Africa Cup of Nations Cote d’Ivoire 2023!

The Confédération Africaine de Football (“CAF”) has announced Ecobank, the leading pan-African banking group, as an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations, Côte d’Ivoire 2023. The TotalEnergies CAF Africa Cup of Nations, the biggest event in Africa, will kick off on 13 January 2024 in Côte …

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Industry leaders meet at World Football Summit in Saudi Arabia!

World Football Summit Asia (WFS Asia), the first-ever football industry event in the Kingdom of Saudi Arabia, kicked off in Jeddah, establishing the city as the temporary capital of the football world, and enabling the key decision-makers from clubs, leagues, federations, and brands associated with the sport to shape future …

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Bengaluru FC extends association with Fast&Up as Official Nutrition Partner!

Indian Super League team Bengaluru FC have announced that Fast&Up, a leading provider of cutting-edge sports nutrition, has renewed its partnership with the club as its Official Nutrition Partner. A prominent name in the Indian sports and active nutrition market, Fast&Up has revolutionized smart nutrition and nutritional supplements since its …

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The sports industry’s greatest minds congregate in Jeddah for World Football Summit!

The second edition of World Football Summit Asia will take place in Jeddah, Saudi Arabia, on December 12/13, 2023, bringing together key decision-makers from the global football industry and expecting over 1,000 attendees from more than 70 countries in the first event of its kind in the country; Some notable …

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Unilever kicks off multi-brand partnership with UEFA EURO 2024!

UEFA have announced a first-time partnership with Unilever, a global leader in consumer goods, as an official sponsor of UEFA EURO 2024. Through this collaboration, Unilever will activate its renowned brands from both the Nutrition and Personal Care business groups during next year’s final tournament. Beyond the sponsorship, Unilever’s brands …

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