Business of Football

adidas and Manchester United have presented their away kit for the upcoming 2021/22 season, and it’s a celebration of youth, defiance and the next generation. With a little nod to the past added in for good measure too. You see, the Mancunian Way isn’t just a road that runs through …

Brescia Calcio Femminile and Macron, the Hero company, have announced a multi-year technical sponsorship agreement to bring the Macron Hero on the club’s shirts. The North Italian team currently plays in Serie B and boasts in its palmares 2 Italian titles, 3 Italian Cups and 4 Italian Super Cups. The …

“Coloro che corrono a Verona il drappo verde” (‘Those who run in Verona the green banner’) is a part of the text from the 15th canto of Dante Alighieri’s Inferno of the Divine Comedy that talks about a race that took place in Verona. Dante Alighieri lived in Verona for …

Germany’s Bundesliga 2 side SG Dynamo Dresden have dropped a new away jersey for the new Bundesliga 2 season. For the 2021/22, the black home jersey is kept simple but sophisticated. On the front, an ‘UMBRO’ jacquard print pattern. This not only adds texture but provides the perfect look for …

Millwall FC, the historic English football club playing in the Championship and Macron, the Hero company, have unveiled the new “Away” jersey. The new ‘Away’ is white with a polo collar with a thin navy blue stripe on the knitted edge and three-button closure. The backneck is personalised with a …

Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football …

PAOK Thessaloniki, a top club in the Greek championship, and Macron, the Hero company, have unveiled the new shirts which the team, whose emblem is a two-headed eagle, will wear throughout the upcoming season of the Super League Greece and for all the club’s international matches. In keeping with tradition, …

FC Barcelona and Allianz have renewed their partnership for the next three seasons, until June 2024. Via this new agreement the two organisations extend and strengthen their relationship, which until now was regional in nature but moving forward will be global, excluding China. To celebrate the beginning of this new …

betway has entered into a premium partnership with Bundesliga side VfB Stuttgart after extending its contract with the club until 2024. VfB Stuttgart’s official betting partner, betway, has extended its contract with the club by a further three years until 2024, thereby joining the ranks of premium partners. The partnership’s …

UEFA has today announced the renewal of its UEFA Champions League partnership with PlayStation for the 2021–24 cycle, continuing its long-running relationship which began in 1997. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League in 2021, 2022 and 2023. …