Business of Football

Real Sociedad, after a successful La Liga season and gaining access to the group stages of the next UEFA Champions League, are already looking towards the future. The San Sebastian-based club has unveiled their new ‘Home’ shirt for next season, which, in addition to the Spanish La Liga, will be …

UEFA have announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The deal will see the company sponsor various competitions including UEFA Women’s EURO 2025, the UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal EURO 2023, UEFA Women’s Under-19 Championships and more. …

A shirt that respects the club’s traditions without vacating the latest style innovations: Stoke City FC, one of the oldest professional football teams in England and the world, proudly presents their new ‘Home’ kit, which will be worn by the Potters in the 2023/24 season of the English Football League …

Mumbai Marines FC currently playing in MFA Super Premier League have announced the extension of its partnership with DafaNews, one of Asia’s leading news portals, for another-year sponsorship deal. This agreement solidifies the ongoing relationship between the two organisations and marks a significant milestone in their shared pursuit of excellence. …

Arsenal FC are excited to announce we have extended the partnership with Camden Town Brewery as their official beer partner. The partnership initially began in July 2019, and now extends into a long-term agreement from the 2023/24 season. To celebrate the renewal, Camden Town Brewery has launched a new beer, …

Global sports company PUMA has today unveiled their striking new AC Milan Home kit for the 2023/24 season, designed to bring the team, the city, and its passionate community even closer. Inspired by the city of Milan and the unstoppable spirit of its people, the new AC Milan Home jersey …

Erreà has announced that it has become the official technical sponsor of Pfk Neftci Baku, one of the most prestigious and representative football teams in Azerbaijan. Founded in 1937, the club has a long football tradition and has always been recognised as one of the strongest teams in the country, …

PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs. The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic …

York United FC unveiled on Wednesday its 2023 Pride Kit — with Somersby Cider as the front-of-shirt sponsor — which celebrates the deep-rooted influence and cultural significance of the 2SLGBTQ+ family in the city of Toronto. In an historic move, the team will wear the kit for the club’s official …

Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming 2023 FIFA Women’s World Cup – Australia & New Zealand, the company’s largest-ever investment in women’s sports. “We are thrilled …