Friday , March 29 2024

Business of Football

Juventus announces partnership with Pact Capital!

Juventus FC have announced its partnership with Pact Capital, a leading company in the carbon solutions sector. Juventus is aware of its role both in the world of football, as a club, and of the responsibilities and influence of its actions on the environment, as a company. Conscious of this …

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Radio City 91.1 partners with Bengaluru FC as Official Radio Partner!

Bengaluru FC, on Thursday, announced a one-year deal with India’s leading FM radio station, Radio City 91.1, who will promote the Blues’ games in the 2022-23 Indian Super League season. Radio City is India’s first private FM radio station that started operations from Bengaluru in 2001. Currently, the radio station …

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EA SPORTS becomes UEFA Women’s Football partner!

UEFA have announced that EA SPORTS has signed a multi-year partnership to become a partner of UEFA Women’s Football. The deal will see the video game maker include the UEFA Women’s Champions League in-game, as well as supporting UEFA’s football marketing platform Together #WePlayStrong, which is aimed at getting more …

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Argentina Football Association & Dubai-based flydubai announce regional partnership!

The Argentine Football Association (AFA) and Dubai-based airline flydubai, have announced a regional partnership. The agreement will see both partners collaborate on marketing and branding opportunities across their channels for the next four months. The Argentina national team, known as La Albiceleste, participated in five FIFA World Cup finals and …

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Mumbai City FC announce Cup Noodles as associate partner!

Mumbai City FC have announced an exciting new partnership with Indo Nissin Foods’ instant noodles brand, Cup Noodles, as the Club’s Official Noodle Partner for the 2022-23 season. As a part of the association, Cup Noodles will adorn the pendant on the First Team kits of Mumbai City. Moreover, Cup …

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2014 FIFA World Cup winner Mario Götze becomes Hyundai FACE!

2014 FIFA World Cup winner Mario Götze is the new brand ambassador of Hyundai Motor Deutschland. The professional footballer of Hyundai partner Eintracht Frankfurt represents the company with immediate effect. As a so-called Hyundai FACE, he will bring the brand and its values to life in social networks, interviews and …

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Errea Sport & Catania Societa Sportiva Dilettantistica present the new third kit!

Etna is definitely one of the world’s most fascinating and famous volcanoes. The city of Catania has a very close bond with ‘a Muntagna (the mountain), as the locals call it: the volcano dominates the city creating its backdrop and landscape. For thousands of years it has punctuated the life …

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FIFA announces partnership with Globant to wide-ranging FIFA+ & multi-tournament agreement!

FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the 2022 FIFA World Cup – Qatar. Globant will be the Global Platform Supporter of FIFA+, the game-changing digital destination launched …

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Macron new technical partner of Niger Football Federation!

African football is wearing Macron more than ever. The Macron Hero logo will appear on the national team shirts of the Niger Football Federation for at least the next two seasons. Under a new partnership agreement, Macron will provide technical garments and match wear for the senior and youth teams. …

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