Friday , August 23 2019
Home / Business of Football / Sponsorship


Lotus & Norwich City agree new multi-year partnership!

English Premier League side Norwich City has announced details of a new multi-year partnership with Norfolk performance car brand Lotus. The collaboration sees the state-of-the-art training facility at Colney renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy. Lotus branding will feature on the first-team …

Read More »

Inter Miami CF recruits Heineken as first draught pick!

Heineken today continued to mark their investment in the future of American soccer by announcing a long-term partnership agreement with South Florida’s new Major League Soccer (MLS) franchise, Inter Miami CF. The Club has recruited Heineken as its first draught pick, ensuring fans across South Florida know the team has …

Read More »

Barmenia remains main and kit sponsor of Bayer Leverkusen until 2024!

Barmenia Versicherungen remains the main and kit sponsor for German Bundesliga side Bayer 04 Leverkusen. The Wuppertal-based insurance company have extended the sponsorship contract with the UEFA Champions League participants from the original date of June 2020 by four years to June 30, 2024. “We are very proud of this …

Read More »

Manchester City announce partnership with Melco!

Premier League champions Manchester City has announced a new partnership with Melco Resorts & Entertainment to become the Club’s Official Partner in Japan. Melco will also partner with City Football Group sister club in Japan, Yokohama F. Marinos. The partnership was launched at an event in Yokohama attended by City …

Read More »