Thursday , July 9 2020
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Audi & MLS celebrate the 2020 season & reignite commitment to youth development!

Audi of America and Major League Soccer unveiled a national television commercial to officially kick off the return of the League’s milestone 25th season and the second season of “Audi Goals Drive Progress,” a league-wide, multi-year initiative to elevate the game of soccer in North America by supporting MLS club …

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Real Madrid & Legends announce a distribution agreement for multi-channel licensed products!

Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, …

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MTN unveiled as sponsors for Freestyle UNLOCKED Africa 2020, 5 International Judges announced!

Feet ‘N’ Tricks International, the organisers of the Freestyle UNLOCKED Africa 2020 has announced MTN as the headline sponsor for the fourth annual games. Valentine Ozigbo, the Chairman of Feet ‘N’ Tricks International, in a press statement on Monday, July 6, 2020, revealed that the telecommunications giant will be the …

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Schalke 04 announce new sleeve sponsor HARFID!

HARFID, a medium-sized owner-operated construction and project management company, will become Schalke’s new sleeve sponsor for the 2020/21 season. HARFID’s partnership with Schalke began in 2018, and was the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal season. With the new sponsorship, HARFID have become a premium partner of the Royal Blues. …

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Paris Saint-Germain & Fanatics sing 10 year partnership!

Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising, have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two …

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Bayern Munich & Siemens extend partnership until 2023!

FC Bayern Munich and Siemens have extended their cooperation for another three years. The German record Bundesliga champions and the world’s leading technology group are thus continuing their “Performance Partnership”, which has existed since 2017, to the end of the 2022/2023 season. The partnership focuses on future-oriented solutions and innovative …

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