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Sponsorship

Neymar Jr. and Diesel Fragrances to unveil a co-created fragrance!

Diesel Fragrances has teamed up with Brazilian football star Neymar Jr. Together, they have created a new, game-changing fragrance. The collaboration reflects Diesel Fragrances’ vision of modern masculinity and bravery. It’s also a testimony to Neymar Jr.’s incredible journey, from his childhood days playing football in the poor neighborhood of …

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Heineken brings Andrea Pirlo & the UEFA Champions League Trophy to NYC!

The UEFA Champions League Trophy Tour presented by Heineken is bringing Champions League icon and legend of the game, former AC Milan, Juventus and New York City FC midfielder Andrea Pirlo, back to New York. The tour provides soccer fans around the world with a chance to get closer to …

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Hays & Manchester City renew partnership until 2023!

Hays, the world’s leading recruiting experts in qualified, professional and skilled people, has today announced the renewal of its global partnership with Manchester City FC. Hays became the Official Recruitment Partner of Manchester City in 2013 and renewed the agreement for the first time in 2016. During the past six …

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Camarena Tequila & CONCACAF announce partnership for the 2019 CONCACAF Gold Cup!

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Camarena Tequila – premium tequila made from 100% blue weber agave – announced today Camarena’s partnership as the official tequila of the 2019 CONCACAF Gold Cup, the confederation’s national football championship that celebrates the region’s culture and crowns …

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FedEx to deliver UEFA EURO 2020 as Official Logistics Partner!

FedEx Express is further extending its support of football in Europe, with the world’s largest express transportation company announcing a new four-year multi-tournament sponsorship deal with UEFA. The agreement will cover more than 400 competitive national team football matches played across 55 European countries in eight tournaments, while FedEx Express …

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Budweiser ReCup Arena: Budweiser creates football pitch from recycled plastic cups!

Budweiser, an official sponsor of the 2018 FIFA World Cup, has hit the back of the net by launching a unique football pitch created from its recycled plastic cups in Sochi, Russia. More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have …

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PwC’s Scale | Sport Tech Teams Up with iSportconnect!

In the booming sports tech sector, iSportconnect has announced a new partnership with a PwC initiative bringing a much-needed focus on helping companies that have already progressed beyond the start-up phase. Called Scale | Sport Tech, the expert programme is specifically tailored for later stage companies with validated products, finance …

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Allianz to host a friendly match between the Chinese national team & Bayern Munich!

Football is an amazing growth story in China that has captured public attention. It is set to continue on this path thanks to a partnership between Allianz SE and FC Bayern Munich, and the Chinese Football Association. This is the result of talks that have been taking place between the …

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Barclays’ record-breaking investment in the FA Women’s Super League!

On March 20, 2019 Barclays announced it would be investing millions of pounds in the development of the women’s game in partnership with the FA, making it the largest ever investment in UK women’s sport by any brand. From the start of the 2019/20 season one of Europe’s top professional …

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