Sponsorship

The Portuguese Football Federation (FPF) and AMUL, one of the leading dairy companies in India and the world, have signed a Regional Sponsorship Agreement until the end of 2023. AMUL thus becomes the First Indian Regional Sponsor in the history of the Portuguese Football Federation. The Indian fans and consumers …

CMA CGM Group and Olympique de Marseille have announced that CMA CGM Group will be the next main partner of Olympique de Marseille from the 2023/24 season. The CMA CGM Group, a global player in sea, land, air and logistics solutions, becomes the main partner of Olympique de Marseille for …

Two iconic brands, a pitch-perfect match, both based in the city of Milan. Shared values, a passion for design, innovation, culture, global communities: Inter Milan and Moncler, who have been partners since the latter became the Club’s Official Formal Wear Partner in 2021, are celebrating the fashion house’s 70th anniversary …

Indeed, the world’s largest job site, is extending its commitment to Eintracht Frankfurt. The company has been the main sponsor and shirt sponsor of the Bundesliga club since July 2017. The third contract term will run from July 1, 2023 to June 30, 2026. On the basis of their very …

FC Barcelona and ZENB, part of Mizkan Holdings Co., Ltd., have reached an agreement for the global food brand to become the first Official Gluten Free Food Partner of the Club until June 2026. As a Regional Partner, ZENB and Barça will collaborate on joint actions across Japan, USA and …

Manchester City and Playermaker have today announced the launch of CITYPLAY. CITYPLAY combines Playermaker’s smart wearable football tracker – currently used within Man City’s Academy to drive insight and provide analysis – with educational and training content from the Club, providing an opportunity for players to learn from and understand …

FIFA has announced that Calm – the #1 app for sleep, meditation and relaxation – will be the ‘Official Mindfulness and Meditation Product’ of the 2022 FIFA World Cup, 2023 FIFA Women’s World Cup and 2023 FIFAe Nations Cup. Calm and FIFA join forces to bring tools to support mental …

Earlier this year, AS Roma welcomed Enovation Consulting as an advisor as it began the process of developing a robust sustainability project. The Anglo-Italian, UK-based sustainability in sport agency was appointed for its experience in delivering bespoke and data driven sustainability strategies within the sports sector. Clients include Williams Racing, …

Real Madrid and Sanitas are celebrating 20 years of partnership. Both entities have celebrated this anniversary with a ceremony at the Alfredo Di Stéfano stadium attended by Real Madrid President Florentino Pérez; Iñaki Peralta, CEO of Sanitas and Bupa Europe & Latin America; Emilio Butragueño, Director of Institutional Relations of …

Visa, the Official Payment Technology Partner of FIFA, have unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at 2022 FIFA World Cup – Qatar. The Visa Masters of Movement auction features digital art inspired by iconic goals from …