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LG Electronics becomes main sponsor of Eintracht Frankfurt eSports!

LG and Eintracht Frankfurt are now entering into a two-year partnership in eSports. As the main sponsor of the latest sport in the diverse range of Eintracht Frankfurt, the LG brand will appear prominently in the exciting eSports environment. In addition, Eintracht Frankfurt relies on the technical know-how of LG …

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DFL to open Beijing office in March as part of Bundesliga’s long-term China strategy!

The DFL Deutsche Fußball Liga has announced a comprehensive, long-term strategy aimed at increasing engagement with China to be delivered by its new representative office in Beijing, opening in March 2019. The DFL subsidiary Bundesliga International will play a key role in building on the positive relationship between German and …

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Rakuten announces new partnership with Lukas Podolski!

Rakuten, Inc. has announced a 4-year partnership with football star Lukas Podolski, appointing the Vissel Kobe player and former German national team forward as Global Brand Ambassador for Rakuten. The partnership covers many fields including e-commerce, exclusive content, Viber integration and support of Podolski’s charity work in his home country, …

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