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CFA, PP Sports, LaLiga & Ajax amongst the latest names joining Soccerex China!

Soccerex have confirmed the Chinese Football Association (CFA), Secretary General, Zhang Jian will be addressing delegates at the opening of Soccerex China 2019 on May 23-24 in Hainan.

Mr Zhang’s participation is part of a significant presence from the CFA, who are partners of the leading football business event along with the Chinese Super League and the Asian Football Confederation, whose General Secretary, Dato’ Windsor John, will be joining Mr Zhang on the opening ceremony.

The commercial potential of future AFC competitions will come under discussion at Soccerex China as part of a new headline conference session featuring Patrick Murphy, CEO, DDMC Fortis. Mr Murphy heads up the part-Chinese owned agency which recently signed an exclusive partnership with the Confederation to market the AFC’s commercial properties for the next two cycles that take place from 2021 – 2028, starting with the FIFA World Cup 2022 final qualifying round.

Mr Murphy will be sharing his expertise in a session called “The importance of commercial rights to China’s sports economy” that will also feature Zeng Gang, VP, PP Sports, China’s leading digital sports media platform and a subsidiary of Suning Sports. Mr Gang will be discussing the broadcasting rights market in China and, in particular, their plans for the major European properties they own the rights for such as the Premier League and Bundesliga.

Also joining the panel will be David Yang, CEO, Wanda Sports, who will be sharing his insights into the maximization of sponsorship rights and, in particular, Wanda’s sponsorship of the 2018 FIFA World Cup in Russia.

In the year of their 90th Anniversary, LaLiga will again be playing a significant role in Soccerex China. Spanish football’s top league are long term partners of Soccerex and in Hainan, LaLiga Managing Director for China, Sergi Torrents will be presenting on LaLiga’s approach to a market where they are hugely popular. In addition, Carlos Casal, Senior Specialist from LaLiga’s Sports Projects Department, will offer an overview of their widespread coaching activities in China as part of a session titled “How to produce talent – best practice in grassroots and coach education”.

With youth development forming such a key part of China’s football development plan, this session is sure to be one of the highlights of the programme and adding his expertise to the discussion will be Corné Groenendijk, Manager of Ajax’s fabled Academy, which has produced the backbone of many great teams, including the current side who have taken this year’s UEFA Champion’s League by storm.

Marius Lorenz, Sportive Co-Ordinator China, Borussia Dortmund will also be joining the discussion and is part of a German presence at the event that includes Dortmund taking a stand in the exhibition and the Bundesliga’s new Head of China, Patrick Stüber, presenting on the league’s China strategy and how this will be supported via their new Beijing office.

In addition to commercial rights and youth development, the Conference Programme at Soccerex China will deliver high level discussions and presentations tackling subjects ranging from investment in China’s Football Future and international development strategies to mastering China’s digital landscape and the growth of esports.

Soccerex China will take place in just under one month’s time at the renowned Mission Hills Haikou resort, with over 1500 senior delegates from across China and the rest of the world set to attend. The event will provide an important platform to share knowledge and develop business in support of the fulfilment China’s national football development plan and the growth of the country’s sports industry.

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