iSportconnect has announced that Adam Field of Chelsea FC, Anand Narayanan of Panasonic UK and Daniel Smith of World Sailing will be speaking at their 2019 Digital Masterclass, which will be held on Wednesday, June 26 in London.
The Masterclass will look at the world of digital to reach and engage with fans throughout the event lifecycle, hearing from expert speakers sharing their experiences of communicating with their target audiences. With the actual field of play action making up such a small window of fan engagement, how do you keep the conversation with fans going outside of the live event experience? Given the rapid development of new technologies and channels available to speak to fans, how do brands keep up? Are your strategies to keep up with the changes robust and nimble enough while staying effective and relevant in an ‘always-on’ and competitive fan environment?
The Masterclass will also look at how the individuals within the sports universe are taking the power of social media and digital channels to speak about causes and issues affecting the world of sport, and for the very first time, we have Olympic medalists sharing their experiences and insights on their abilities to influence the very core of sport through digital.
The latest speaker lineup includes the following:
- Callum Skinner, Olympic Champion, Lead Athlete for Global Athlete, and Sports Governance Reform Campaigner
- Rob Woodhouse, General Manager Talent – UK, TLA Worldwide
- Richard Berry, Commercial Director, Williams Racing
- Robert Alberino, Vice President & Executive Producer, San Francisco 49ers
- Steve Wilson, Communications Adviser / Writer
- Adam Field, Head of Global Fan Engagement, Chelsea FC
- Anand Narayanan, Head of Digital Marketing and Innovations, Panasonic UK
- Daniel Smith, Director of Communications and Digital, World Sailing
Adam is a driven, highly ambitious marketing leader who brings with him over 13 years’ experience working across some of the most innovative and category defining global brands (including Facebook, Havas & PokerStars) most recently building a new Fan Engagement Marketing team at Chelsea Football Club to drive global brand growth. Adam’s work has already picked up multiple awards for the partnership with Joe Wicks, The Body Coach (Hiit On The Pitch) and has led on the marketing strategy for growth in China, Asia and the US. Prior to this, Adam spent four years at Nike at their European HQ, initially leading the Social Media team across EMEA and then spent three years as Director of Digital Marketing for Nike Football, working across some of their most iconic football campaigns and product launches, including the Nike Academy and key projects for the World Cup and Euro 2016.
Starting out at a boutique agency, working for multinational brands, working as a freelancer and writing about sport! Anand has had wide experience across different facets of branding, content and marketing. Anand started his career in India in the growing media industry with a creative agency as a copywriter working on FMCG and sports clients, before moving client side with Time Warner. He was the first digital hire for Time Warner in India and helped build up their portfolio of online properties across Cartoon Network, Warner Bros and regional TV channels. He then transitioned to a 360 degree marketing role internally working on launching the Warner Bros movie channel in the country. After 3.5 yrs at Time Warner, he then moved to the UK to pursue his passion for sport with an MBA in Football Industries at the Uni of Liverpool, following which he joined Panasonic in the UK.
7 yrs since, Anand is now Head of Digital Brand Marketing, Comms and Innovations at Panasonic UK where he leads their activations with the IOC and Team GB as part of the Worldwide Olympic Sponsorship – both during and outside Games time. As a brand that’s not traditionally a “sports brand”, and as a massive sports fan himself, he is constantly looking for ways to engage with the fan organically and connect with them on an emotional level with brand marketing activities.
Daniel is the Director of Communications and Digital at World Sailing, the world governing body of the sport. Daniel has worked for World Sailing for more than eight years, growing the image and profile of the sport internationally. He is responsible for World Sailing’s digital properties, broadcast strategy, social media and media output. Most recently he delivered a record-breaking media programme at the Sailing World Championships in Aarhus, Denmark, breaking all previous broadcasting and viewership records for the event.
Before joining World Sailing, he worked for Surrey County Cricket Club as the first team multimedia journalist. He has also worked for EA Sports, delivered world class media output at the BT Paralympic World Cup, Henley Royal Regatta and European Badminton Championships and sat on news desks at multiple British regional and national newspapers.
Hosted by leading Global Sports Communications expert, Ben Nichols (of Ben Nichols Communications), the Masterclass will feature a maximum of 150 invite-only delegates.