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Chennaiyin FC today announced international tyre manufacturer and India’s leading tyre brand Apollo Tyres as its principal sponsor for the 2017-18 Indian Super League season.
This will be Apollo Tyres’ first association with Indian football, after having established a successful alliance with various top brands in world football. The tyre major aims to build on that reputation through this new partnership with Chennaiyin FC.
Apollo Tyres is the Global Tyre Partner for two current English Premier League clubs – Manchester United and Crystal Palace, and they also have a presence in the German Bundesliga as they are associated with Borussia Monchengladbach.
“We are extremely delighted to announce this association with Chennaiyin FC, one of the most successful franchises in the Indian Super League. This association with one of India’s leading football clubs allows us to engage with the large fan following of this growing sport, especially the youth. Chennaiyin FC with its strong following in Tamil Nadu and an ever growing fan-base provides us the opportunity to have a greater visibility for our brand across the country,” said Satish Sharma, President of Apollo Tyres Ltd for Asia Pacific, Middle East and Africa (APMEA).
Chennaiyin FC co-owner Vita Dani said, “We are delighted to have Apollo Tyres as our principal sponsor, and look forward to support each other during the upcoming ISL season. They have already been associated with football through various clubs around the world, and we are now happy to welcome them to Indian football.”
