Belgium’s KAA Gent will play in Craft Sportswear apparel as of the season 2018/19. The football club and the sportswear brand have reached an agreement on a partnership that lasts until at least 2021. Craft Sportswear will be the official apparel supplier for all KAA Gent’s representative teams.
“We were looking for a new apparel partner who embraces the values of our club and has found it in Craft,” says KAA Gent Commercial and Marketing Director Serge Platel. “Craft has proven that they stand for durability, quality and class in various sports segments.All teams from KAA Gent (first team, U23, Youth and KAA Gent Ladies) will play in Craft apparel next season.”
According to Adri Zwarthoff, CEO of Craft Benelux, Craft was looking for a club in Belgium with ambition and fighting spirit and found it in KAA Gent.
“Last season, we took the first step in positioning our Teamwear concept by intensifying our partnership with PEC Zwolle. Other football clubs such as SG Dynamo Dresden and SV Darmstadt followed,” he says. “Craft has strengthened its ambition to become an important teamwear player by working together with an appealing professional football club like KAA Gent. With a rich history, and the club values ‘familial, sporty, excellence and quirky’ KAA Gent fit well with the core values of Craft. Just like Craft, KAA Gent places great value on quality and appearance, two parties that can reinforce each other. We are looking forward to a good cooperation, where the players, staff and fans will proudly wear the new apparel line.”
As KAA Gent is a regular challenger for the top of the Belgian football, this new partnership means that Craft will be a challenger for the big teamwear players.