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DHL, the world’s leading international express services provider, recently completed yet another successful season as Associate Sponsors and Official Match Ball delivery partner of the Indian Super League (ISL) 2017/18.
DHL secured visibility amongst football lovers this season by engaging with over 500 million people through a 360-degree interactive brand campaign, and particularly reaching over 180 million TV viewers.
In addition to Chennaiyin FC lifting the Indian Super League trophy, the season finale also saw R.S. Subramanian, Country Manager of DHL Express India, handing over the esteemed ‘DHL Winning Pass of the Season’ award to Udanta Singh from Bengaluru FC for the highest number of assists in the entire season.
Commenting on the record outreach, R.S. Subramanian, Country Manager, DHL Express India said, “We are extremely delighted to see the brilliant outcome that this partnership has led to. It gives us immense pleasure to be associated with Indian Super League as it not only fulfills our business objectives but also accomplishes our shared goal towards promoting football in India. We look forward to further strengthen our partnership in the years to come.”
This season, Indian Super League followed a larger format with 95 matches played over the course of five months, thereby giving DHL a greater opportunity to engage with audiences on and off the ground for a longer period. DHL’s 360-degree interactive brand campaign was designed exclusively around Hero Indian Super League.
Speaking about yet another successful season, an ISL spokesperson said, “We are delighted to see Indian football and the Indian Super League consistently delivering value to its partners. Our association with DHL for last three years has been very fruitful in helping the brand connect with a growing young audience.”
As part of the partnership, DHL was the Official Match Ball Delivery partner for all games and awarded the ‘DHL Winning Pass’ to the player with the highest number of assists in each game.
