With a look at the history of the city of Braunschweig, the German 3.Liga side Eintracht and ERIMA start into the new season. The new jerseys of the lions for the coming season are inspired by the historic sights of the Lion City.
The jerseys were presented for the first-time in a specially produced video with a flight over the city’s design landmarks. A total of twelve attractions in Braunschweig can be seen in both home and away jersey. This should clarify the relation between the association and the city and strengthen the connection to the region Braunschweig.
“We are from the region and play for the region. In the future, we want to focus more on this mission, which is firmly anchored in our mission statement, and, above all, bring it to life,” emphasizes Soeren Oliver Voigt, Managing Director of Eintracht Braunschweig GmbH & Co. KGaA.
ERIMA owner Wolfram Mannherz also knows the importance of regional roots, “As a traditional Swabian company, we know how important support in the home country is. We are therefore very happy to be able to contribute to the regional commitment of Eintracht with our jerseys.”
The new home shirt is in the traditional colours of harmony, yellow and blue. In addition to the horizontal bar stripes, the new dress of the lions captivates through the sights of the city located in the inner neck area. These can also be found in the running pattern at the bottom and the sleeves of the blue away shirt. The lightweight and fast-drying functional polyester as well as the side mesh insert ensure optimal air circulation and thus an ideal body climate for the players. Both jerseys are perfectly rounded off by the heraldic animal of the Eintracht, the red lion, which finds itself in the neck.