Online broker flatex was announced as Borussia Mönchengladbach’s new main sponsor starting July 1, 2020 with their logo set to feature on the front of the Foals’ kits. A three-year deal has been reached with the Frankfurt-based company running until June 2023.
“We’re delighted to have agreed this contract with flatex and are looking forward to starting a new partnership with a successful and ambitious company,” said Borussia chief executive Stephan Schippers. “Borussia Mönchengladbach is one of the strongest brands in German football. Studies in recent years have continued to demonstrate that and receiving the German Brand Award once again is testament to the value of our brand image. All of that is reflected in our cooperation with flatex.”
Best possible partner with almost identical values
Frank Niehage, CEO of flatex, “I’m convinced that Borussia are the best possible partner for us, with almost identical values and a high cultural compatibility. We both share the same ambitious vision of being at the top of our game for a long time in Germany and Europe. This is the start of a new and strong alliance on our journey of going from one million to two million online trading customers in 18 European countries. Today, we lay a substantial foundation for that with our long-term partnership.”
Speaking about the partnership’s goals, flatex CFO Muhamad Chahrour said: “Being able to partner a club with so much tradition like Borussia as a main sponsor is a fantastic opportunity. Not only will we have a strategic partner by our side for the coming years who can support us from developing German hidden champion flatex into the leading European broker flatex/DeGiro, but we will also motivate one another to meet the quality expectations from our customers and fans in the long term.”
Convinced by their vision and strategy
Guido Uhle, director of sponsorship at Borussia, spoke about the search for a new main partner, “After Postbank confirmed their departure following eleven years as our main sponsor, we held a lot of talks with potential new partners for our largest sponsorship package and entered the final discussions in recent weeks. We were most convinced by flatex, ultimately because of their vision and strategy. We signed the contracts late last week and are now looking forward to a fruitful partnership for both parties.”
As part of the announcement of Borussia’s new main sponsor, the club also unveiled the new PUMA home shirt for the 2020/21 season featuring the flatex logo.