iSportconnect, the world’s largest global private network of sport business executives, has announced a new partnership with Hookit, the pioneer in sponsorship valuation.
As the world’s leading single-source platform for quantifying sports sponsorship value across all forms of media, Hookit works with brands and rights holders to expand their sponsorship intelligence, allowing them to buy and sell sponsorships more effectively.
McLaren, Sony, Audi, Bose, European Golf Tour, LAFC, and the Oakland Raiders are among an impressive list of high-profile clients and partners of the San Diego-based company.
Hookit will become the exclusive Sponsorship Analytics & Valuation Partner of iSportconnect.
Sree Varma, iSportconnect’s CEO and Founder, said of the collaboration, “I’m excited and honoured that Hookit has decided to partner with iSportconnect as our official data and valuation platform. Hookit is an outstanding business and a genuine global leader in the sponsorship technology or “spontech” space. I look forward to working with the Hookit team and starting what I know will be a successful partnership and help our respective organizations to new heights.”
“We are excited to join the iSportconnect community. They have built a truly global group of sports executives who are forward thinking and can help expand our reach as we keep evolving and leading the market in sponsorship innovation,” said Kim Cook, Chief Revenue Officer at Hookit.