iSportconnect, the largest global private network of sport business executives, brought the sports industry together at the inaugural Dubai Summit on November 29, 2017.
The event, which was hosted in association with PwC, Dubai Sports Council and Nielsen Sports, took place in the picturesque surroundings of the Address Boulevard Hotel in the Downtown area of Dubai.
An intimate capacity of high-ranking delegates gathered to discuss a variety of issues, opportunities and future trends impacting the region and wider industry.
LaLiga‘s Adolfo Bara kicked off proceedings with a keynote speech focusing on how to build a global strategy before joining the opening panel to discuss the Spanish football league’s strategies to deliver more value than ever before for its partners, including Inspiratus Group and Du.
Panel Two saw Nuala Walsh, Chief Marketing Officer at Standard Life Aberdeen, Jon Hall, Chief Growth Officer at Kodak, and Felicien Dillard, Deals Strategy – Director at PwC, dissect what brands want from sports partnerships in the digital age, plus how best to protect the credibility and image of sports properties.
Discussions continued during ample networking opportunities, with guests benefitting from a relaxed environment in which to build new relationships and exchange viewpoints.
Broadcasting and the digital audience dominated conversations on Panel Three with Jerry Newman, Sport Partnership Lead – EMEA at Facebook, Aarti Dabas – Head of Media Rights, Broadcast & Digital at the ICC, and Cristian Livadiotti, co-founder of Wildmoka, all sharing valuable insights on digital tools, social media and commercial opportunities.
The event concluded with a debate on the importance of rights owners being active on the ground with live events and other programmes in the globalised digital market. Ben Morel, Managing Director and Senior VP – EMEA at NBA, Brett Gosper, CEO of World Rugby, and Alistair Kirkwood, Managing Director at NFL UK, all brought significant value to the topic and – fittingly – finished on the future prospects for the Middle East as a sports destination.
The next stop on iSportconnect’s global Summit tour is Beijing, with full event details set to be confirmed in due course.
Future Summits will also be staged in Singapore, Madrid, New York, Mexico City, Moscow, Munich, Paris and London throughout 2018.