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International brands, companies and federations from the sports business world came together in the United Arab Emirates (UAE) on Monday, November 26 to discuss the latest industry topics and trends at iSportconnect’s Dubai Summit.
In association with PwC Middle East, the invitation-only event in the Persian Gulf took place at one of the city’s most exclusive venues, Raffles Dubai.
Guest speakers at the Dubai Summit included Chloe Targett-Adams (Global Director of Promoters & Business Relations, F1), Willem Dinger (Global Sponsorship Director, Unilever), Rael Enteen (Director of Digital & Social Media, New York Jets), Grégory Bolle (Head of Global Partnerships & Marketing, LaLiga), Sanjay Raina (General Manager & Senior VP, FOX Networks Group), Cristian Livadiotti (Co-Founder & CEO, Wildmoka), Troy Warfield (President, Topgolf), Guy Martin (Senior Director & Head of Sponsorship, Visa), Ben Barker (Commercial Director, Monterosa), John Rhodes (Director of Sports + Recreation + Entertainment, HOK), Sam Barnett (CEO, MBC Group) and Paul Barber (CEO, Brighton & Hove Albion FC).
This year’s Summit was divided into four main panels: Digital Content Strategies, Television-From Linear To On Demand, Sponsorship Now-What Does Success Look Like? and Global Crossroads–Growth Opportunities & Challenges.
Attending delegates from several global brands, teams and federations helped to make the Dubai Summit a huge success, including executives from adidas, Twitter, Manchester United FC, LaLiga, City Football Group, Red Bull, ICC, ATPI, ESPN and WWE.
Sree Varma, Founder and CEO at iSportconnect, said of the Summit, “Without question, the Middle East region has become a key emerging market for the sports business industry and the Dubai Summit has become a crucial part of our events calendar. I’m truly grateful that so many international brands, companies and federations made the journey to Dubai to offer their thoughts and insight into the latest industry trends, and to exchange ideas with other leading executives. I’m pleased to say that today’s Summit was a great success and look forward to hosting further iSportconnect events in Dubai in the near future.”
iSportconnect will be hosting its next event, the Christmas Directors’ Club, in London on December 6.
