Sports business leaders praised iSportconnect for delivering a brilliant Digital Fan Engagement Masterclass, filled with high-profile attendees and “valuable” insights on the digital aspect of sports.
More than 100 people attended the event, hosted for the first time at the All England Lawn Tennis and Croquet Club (AELTC), home of The Championships, Wimbledon, on Tuesday, May 23, 2017.
The event featured three panels and two case studies, in which speakers discussed ideas and strategies to improve fan engagement and revenues. Also, two breakout sessions between panels gave the attendees the opportunity to sit down and engage in discussions on the changes in the digital environment in sports.
World-renown organisations, such as UCI, Wimbledon, Sky Sports, LaLiga, World Sailing, Jaguar & Land Rover, IBM, NEC Group, Thomson Reuters and Arsenal FC led the conversation, providing information on the perks of data-driven marketing or strategies for turning fans into paying customers.
Other prominent organisations in the sports industry attended the event, including AS Roma, ATP Media, Chelsea FC, Discovery Networks, Draft Kings, EFL, FC Barcelona, Formula-E, Inter Milan FC, Ironman, ITF, Liverpool FC, Manchester City FC, NBA, NFL, Sport England, The FA, The Premier League, UEFA, Williams Martini Racing, World Rugby and WWE.
Sebastien Gillot, UCI’s head of communication, said: “I want to thank iSportconnect for inviting the UCI today. It was a great experience and it allowed us to share challenges and find ideas to develop our strategies for the digital industry.”
Daniele Sano’, head of strategic alliances at AS Roma, said, “I found this event valuable for the level of the speakers and the content discussed. Also, there were many rightsholders from many sports and it was useful to share views and ideas in a relaxed environment.”
As all iSportconnect events, the Digital Fan Engagement Masterclass operated under Chatham House rules to encourage a free exchange of ideas and views.