Today, iSportconnect announced the commencement of a new partnership with global tech start-up company Kiswe Mobile, Inc.
iSportconnect will facilitate increased brand exposure and build new connections between Kiswe Mobile and major players in the sports business community. Kiswe seeks to establish a more global footprint for its service platform CloudCast.
As video consumption has changed drastically over the years, Kiswe has found a way to bring more authenticity and interactive elements to live events. CloudCast allows remote talent from all around the world to commentate on live events in real time and interact with fans as the broadcast is rolling to all platforms. This represents a cost-effective way of creating a more targeted and interactive production, and the usability is very flexible.
On the agreement, Sree Varma, Founder and CEO of iSportconnect, said, “I am delighted to welcome Kiswe to the family. They are very engaging and experienced professionals that hold a great product. The ability to customize any live broadcasting event at a fraction of the traditional price has massive potential, and we believe they hold a product that will perform extremely well over time. We want to help them get there.”
“This partnership comes at the right time, and is an extension of our efforts to be more present and visible in Europe’s local markets,” explains Jorre Belpaire, Head of Kiswe Mobile Europe. “With the appointment of Peter Dunits in the London office last quarter to lead our customer service and sales operations, we are well equipped now through this partnership to address the local markets’ needs. We see a growing demand from rights holders and sports federations across EMEA to support their efforts to grow audiences through customized experiences for targeted demographics.”
First partnership collaborations announced are at IBC in Amsterdam, where Kiswe Mobile will join the Content Everywhere hall, and the iSportConnect Summit in Lausanne this September.