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The iSportconnect Sports Marketing Masterclass on Thursday, October 20 at K&L Gates in London, is set to boast top-level panelists, bringing together 50 global CMOs of sports right holders and brands to share insights and best practice in a market that’s facing a whole new world of opportunities and challenges.
This timely iSportconnect Masterclass will focus on a sector that has been transformed by the impact of digital technology. Gone are the days when the business was largely about selling sponsorship packages to partners and brands. Digital has turned websites and apps into potential one-stop shops for fans and data gold mines.
As well as expert speakers, cutting edge content and lively discussion, you can look forward to great networking in an intimate and private environment.
The event will be held in partnership with Epsilon, a global marketing agency who see what others don’t.
The agenda for this innovative masterclass is as follows:
09:15am Registration and networking
10:00am Introduction
10:15am Panel 1: Enhancing the Fan Experience through Technology
Technology is opening up so many exciting ways to get fans closer to the action. This panel will explore affordable and scaleable innovations that deliver tangible results and the most worthwhile ways to invest in technology.
11:00am Networking break
11:30am Panel 2: Growing the Female Market Fan Base
Sport has a long way to go in engaging the female fan base and becoming more relevant to them as participants, spectators and consumers. This panel focuses on how a fresh mind-set and innovative approach is needed to market to a female audience.
12:15pm Networking break
12:45pm Panel 3: Building Integrated & Immersive Partnerships
The business of sports marketing has been transformed during the past few years by the impact of digital technology. This panel will focus on how sport and brands can develop partnerships collaboratively – and how monetisation can be achieved.
01:30pm Closing remarks
01:45 pm Lunch
