Spanish kit maker Joma have signed a deal with Torino FC, who play in the Italian Serie A, which is the highest category of professional football in Italy.
The Torino Football Club is from the city of Turin in the Piedmont region. It plays all its home games at the Stadio Olimpico Grande Torino, better known as the Stadio Comunale. The symbol and shield of the club is an unbridled bull, a traditional symbol of the city of Turin, from which derives its nickname, the Bull. The club has a historical rivalry with Juventus against whom it plays in the Turin Derby.
Joma is very well positioned in Italy, with football sponsorships such as UC Samdoria of Genoa or Atalanta Bergamo and leading futsal teams such as the Atalanta Bergamasca Calcio or the Club Acqua e Sapone, as this is the market for it as a leading brand, due as much to proximity as to similarity of cultures.