Soccerex have announced that Manchester United star Juan Mata will be attending the Soccerex Global Convention in Manchester from September 4-6 to talk about Common Goal, the social initiative he helped launch earlier this month by becoming the first player to commit 1% of his salary to a collective fund managed by streetfootballworld.
Juan’s hugely successful playing career has seen him lift the FIFA World Cup and UEFA European Championship trophy with Spain as well as numerous domestic and European honours with Valencia, Chelsea and Manchester United but with the vast potential of the this latest move could yet be his biggest achievement in the game.
At the campaigns launch, Juan challenged other players to follow his example and at this time of vast transfer figures and player salaries his commitment to use some of the wealth within the game to improve the lives of others is both refreshing and inspiring.
Following Juan’s pledge, Bayern Munich’s Mats Hummels has also committed to Common Goal and both players’ donations will be distributed to high impact football charities by Berlin based NGO streetfootballworld, who’s global network of 120 local charities who use football as a tool to tackle social issues.
At Soccerex, Juan will share with delegates his thoughts around football’s social responsibility, what he feels Common Goal could achieve and why he chose to join the campaign. Juan will be joined on stage by Jurgen Griesbeck, Founder and CEO, streetfootballworld – pioneer of social entrepreneurship’ and the driving force behind Common Goal.
Commenting on the announcement Soccerex Marketing Director David Wright said, “We are absolutely thrilled to add Juan and Jurgen to the line up for this year’s Soccerex Global Convention. Common Goal is such a simple but powerful initiative and one I am sure that will change many, many lives. In a programme dominated by football business, we are delighted to highlight such an important social message and I hope people take the opportunity to come and hear why Juan has chosen to commit to this wonderful campaign and find out how they too can sign up and make a difference.”
Juan is part of an extensive and though provoking conference programme at this year’s Soccerex Global Convention, designed to deliver unique business insight across a variety of football’s key sectors from stadia design, sponsorship, international investment, the latest in wearable technology and the rise of influencer marketing.