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LaLiga and Microsoft launch tech incubator project!

Spanish LaLiga and Global Sports Innovation Center powered by Microsoft (GSIC) launched the largest global competition for start-ups on disruptive solutions in the football, sports and entertainment industry.

The project which started on January 29 seeks to bring innovators and new companies together with LaLiga and GSIC experts during the course of the competition.

The solutions presented must be aimed at the areas of fan engagement, media, smart venues and sports performance.

The 10 finalist start-ups could operate a pilot project together with LaLiga.

The competition promoted by LaLiga and managed by GSIC is the result of an agreement signed in September, 2018, and aims to create a gateway to the sports and entertainment industry for new companies around the world.

Talking about the project, GSIC General Manager Iris Cordoba said, “We’re committed to innovative companies and organisations that add value to the sports industry in their digital transformation processes.”

“Forming part of this initiative allows us to support LaLiga’s innovation strategy and offer the finalist companies membership of GSIC, which has a 200-strong company network, mentors and activities which will facilitate of possibility of launching a pilot project with LaLiga.”

“The aim of the project is to empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation.”

“At LaLiga we are committed to the development of the best technological innovations that help to improve the experience of our fans and the technological growth of our clubs. What’s more, with this kind of initiative, we reassert our commitment to empowering talent in the football industry,” said LaLiga’s Innovation Director Minerva Santana.

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