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LaLiga and Microsoft have announced on November 30 morning at an event hosted at the Global Sports Innovation Center in Madrid, a global alliance that seeks to transform the experience of football fans through innovative digital solutions.
This agreement, which plans the development of various lines of action, will enable the 1.6 billion worldwide followers of LaLiga through social media channels to access innovative digital products and services that will be delivered in a customized way. For instance, fans will be able to specify their interests in order to access only the most relevant content for their profiles, videos that reflect their preferences or statistics on their favorite teams or players. Through the various digital channels enabled by LaLiga, supporters will be able to share their passion with other fans; facilitating the creation of interconnected communities of fans worldwide.
“It’s a very important day for LaLiga. Our 360° strategy is key. 180° refers to live games, but that didn’t cut it for our supporters. Today we’re announcing a digital strategy which is fundamental for us. Taking into account the different competitions, teams and players, LaLiga has the most followers in the whole world, but we won’t stop there. We have to give our fans experiences. We want to obtain information about their preferences in order to do so. If we manage that, fan loyalty will be boosted. The 90 minutes isn’t enough nowadays. If we don’t do that, we won’t grow. That’s why Microsoft is key to our development. Years ago we were speaking about debts and tidying the game up, we’re over all of that now”, said LaLiga president Javier Tebas.
This alliance, through which Microsoft becomes Official Technological Partner of LaLiga, promotes the use of the most advanced technologies for the development of pioneering global sports management solutions. By deploying Microsoft’s artificial intelligence tools and applying its cognitive services, LaLiga will be able to transform its operations, for instance, it will be able to foresee the demand for specific online content or predict attendance numbers at the stadium on any given day. The use of chat bots will enable a new model of interaction with fans through voice and natural language. “Our partnership with LaLiga is going to lead to a major new wave of innovation in the sports industry, revolutionizing the way in which supporters relate to clubs and players, and radically transforming the management model of the sports organizations themselves,” stated Pilar López, President of Microsoft Ibérica.
