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Soccerex institutional partners LaLiga will be using the upcoming Soccerex Asian Forum, December 5/6, in Doha, to showcase their activities in the Middle East and the growth of LaLiga across the region and the rest of Asia.
A delegation from the LaLiga international office in Dubai including Managing Director of International Development, Vicente Casado, Head of Business Development MENA, Jose Maria Arrabal and General Director for MENA and International Projects, Fernando Sanz will all be attending at the event. LaLiga will also be sponsoring the Soccerex VIP Lounge, rebranded to the LaLiga Lounge, as well as taking a stand on the exhibitor floor to better engage with the delegates in attendance.
Vicente will deliver an exclusive presentation on the success of LaLiga and the future of Spanish football, in terms of growth and development. With previous success at the Spanish Football Federation starting in 2005, Vicente also has experience working for LaLiga club Malaga as Head of Development and Business from 2011 where he managed to restructure the club, helping wipe out all debt and guiding the team into the Champions League, where they reached the quarter-finals and kept consistency to achieve mid-table LaLiga finishes.
Jose will speak during a session about sponsorship activation, and will give his thoughts on what is required to successfully activate sponsorship across multiple territories. As Head of Business Development MENA, Jose’s key responsibility is to aid the development of the Spanish game in the MENA region and continue to raise the profile of LaLiga to keep pace with other elite European leagues such as the Premier League. Both Jose and Fernando Sanz have been instrumental in the growth of LaLiga in the region during recent years, and will share their insight into the progress of development for delegates.
Also present at the Asian Forum will be Malaga owner and President Sheikh Abdullah Bin Nasser Al Thani, a member of the Qatari Royal family, who took control of the club back in 2011. Since then, Al Thani has invested heavily in the squad and helped the club establish area close connection with the Middle East.
LaLiga will be part of a thought-provoking conference programme at the Forum, with topics ranging from major event planning and sponsorship to sports performance and marketing. For more information on the programme and to see other speakers in attendance, click here.
Hosted with the support of the Supreme Committee for Delivery & Legacy and the Aspire Zone Foundation, the Forum will feature expert insights from the top of the football industry alongside high-level networking opportunities for delegates, giving them a chance to connect and mix with some of the key decision makers in the business.
