LG and Eintracht Frankfurt are now entering into a two-year partnership in eSports. As the main sponsor of the latest sport in the diverse range of Eintracht Frankfurt, the LG brand will appear prominently in the exciting eSports environment. In addition, Eintracht Frankfurt relies on the technical know-how of LG in eSports and uses the gaming screens LG UltraGear.
With the founding of its own eSports division at Eintracht Frankfurt e.V., Eintracht Frankfurt pursues a popular sports approach. True to the motto “from the broad to the top”, local eSports talents should be promoted. This will focus on the titles EA Sports FIFA and League of Legends. The focus is also on health education, advice to parents and elements of the classic sport. Which ideas, measures and offers for members behind it, will be announced shortly.
“We are pleased to support Eintracht in their eSports engagement. First and foremost, because this does not take place from a purely commercial point of view, but corresponds to the use of youth, talent and popular sports promotion. With that in mind, there’s a great platform for our LG UltraGear gaming monitors. For LG Electronics, it is also another important step to arrive in Frankfurt and become at home, “said Frank Sander, Head of Marketing ISP – LG Electronics Germany GmbH.
“With this innovative grassroots approach in eSports, we are taking a completely new direction in the Bundesliga and see this as another component of our digitization strategy. We are very pleased to have convinced such a renowned partner as LG Electronics with our concept, “says Eintracht CEO for digital projects Timm Jäger.