FC Bayern Munich and Lux Asia Pacific have joined forces in Asia. From now on the leading supplier of premium water purification systems in South-East Asia, headquartered in Singapore, will be a regional partner of the German record champions in Thailand and Indonesia. The cooperation primarily includes the use of trademark rights for the promotion of LUX and ALVA products and joint PR activities. Lux Asia Pacific will also be a supporting partner of the FC Bayern Youth Cup Thailand.
Jörg Wacker, FC Bayern München AG executive board member for internationalisation and strategy, “We are delighted to welcome Lux Asia Pacific as regional partner. Both FC Bayern and Lux Asia Pacific have a strong presence in Asia and stand for sustainability. Both brands represent the highest quality standards. Tradition and innovation are a perfect match.”
Alexander Holl, Lux Asia Pacific Pte Ltd CEO, “The partnership with FC Bayern is an ideal addition to our marketing activities and will help us enhance our water purification systems business. We will be able to get new customer groups interested in our products through FC Bayern’s high prominence.”
The German record champions have been active in Asia for a long time, staging youth initiatives and fan events, and also on digital channels. The first team have played a number of matches in China and Singapore in recent years. In addition, two international offices in focus markets USA (New York City) and China (Shanghai) strengthen FC Bayern’s international activities.
Lux Asia Pacific is a renowned brand for the sale of premium household appliances and has been active in this region for more than 40 years. Over the last few years the company has become one of the leading suppliers of premium water purification systems for private households.