English Premier League champions Manchester City and mobile phone brand, TECNO Mobile, announced the renewal of their global multi-year partnership at TECNO 2019 Global Partner Summit in Delhi, India.
To mark this announcement, City legend Paul Dickov officially kicked off TECNO Race to Manchester City, a new health and fitness challenge, which will see 40,000 Indian City fans virtually race around the world to Manchester.
As the Official Global Tablet and Handset Partner of Manchester City since 2016, TECNO Mobile will continue work with the Club to grow its strategic marketing and advertising campaigns across the globe.
As part of TECNO Mobile’s ‘Expect More’ campaign, the collaboration will deliver engaging fan-led content including a football-themed photography competition and will continue to be the presenting partner of the ‘Shot of the Game’ series which connects fans with the most memorable moments on a match day.
TECNO Mobile, part of TRANSSION Holdings, was first registered in Hong Kong and over the last decade has grown its global presence to over 60 emerging markets across Africa, Southeast Asia, South Asia, Middle East, Europe and South America, where City’s fan base is also strong and continuing to grow every day.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said, “Manchester City prides itself on partnering with ambitious, pioneering and creative organisations, so we are thrilled to be announcing the extension and expansion of our highly successful partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fanbase, particularly in India and supported the impressive growth of the TECNO business and brand.”
“TECNO have consistently demonstrated their love of football, creating some unique experiences for fans and this is evidenced with more than 40,000 people signing up to the TECNO Race to Manchester City. This country-specific initiative is a fantastic example of two partners working together and we’re delighted to be continuing this successful partnership.”
Stephen Ha, VP of TRANSSION HOLDINGS and Managing Director of TECNO Mobile and TRANSSION India, said, “The partnership with Manchester City Football Club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world. With a history of business relationships in elite sport, TECNO is delighted to partner with City, a club who we feel shares similar values.”
Stephen continued, “Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we share many similarities with Manchester City when we look at their commitment to delivering a premium match day and digital experience for their fans.”
Using their technological know-how, TECNO Race to Manchester City is open for all residents in India and is a virtual 60-day fitness challenge that will see more than 40,000 Indian City fans, TECNO users, and fitness enthusiasts virtually race around the world to Manchester. It is designed to encourage fans to take at least 10,000 steps a day and promote a healthy lifestyle.