Manchester United has entered into a global partnership with Mondelez International, whose world renowned brands include Cadbury, Oreo, Toblerone, Milka and belVita.
As part of the agreement, the two organisations will create dual-branded products as well as interactive and engaging campaigns for our global fan base.
The partnership will commence around Manchester United’s game against Watford on Sunday, with activity to support Cadbury’s ‘Donate Your Words’ campaign, which is a UK initiative to highlight the issue of loneliness amongst the older generation.
Manchester United’s Group Managing Director, Richard Arnold comments, “Whether it’s Cadbury, Ritz, Oreo, or one of its many other brands, Mondelez’s products are renowned around the world. This global partnership will assist Mondelez with its expansion into key markets whilst deepening the affinity their customers have for their products. For Manchester United, the partnership enables us to bring Mondelez’s popular products to our fans and enhances our ability to continue investing on the pitch.”
Colin O’Toole, Associate Marketing Director at Mondelez comments, “We’re extremely proud to announce Mondelez’s partnership with Manchester United.”
“As a global company with a presence in many different markets our alliance with one of the most recognisable sports teams in the world will give us the ability to differentiate us from competitors by offering our consumers added value through engaging products and experiences.”