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46 general coordinators, security, media and marketing officers from across Asia assembled in the Malaysian capital of Kuala Lumpur for the AFC Competition Education Courses which concluded on Monday, August 14.
The workshop was aimed to prepare the officers for the upcoming 2018 AFC competition season, and ultimately groom them to serve in the most prestigious football competition in the Continent – the 2019 AFC Asian Cup – UAE.
Shin Mangil, AFC Competitions Director said, “The coming year promises to be yet another breathtaking season of football – with the AFC U-23, U-19 and U-16 Championships all taking place in a single calendar year. The AFC club competitions will also serve as valuable platforms for you to sharpen your craft.”
“We will continue to invest in your development through various engagement sessions and workshops.”
“Our greatest strength relies on the collective efforts of every individual. Together, I am confident that we will stage a truly memorable celebration of Asian football – One Asia, One Goal.”
Throughout the two-day course, the officers attended breakout sessions with respective AFC representatives to review their job description and responsibilities on matches, and activities in and around stadiums, to transportation, logistical and infrastructure requirements. Various case studies were analysed to better prepare them for the upcoming AFC competitions.
The general coordinators were made aware of their duty and authority, before hearing from different AFC representatives on security, media and marketing matters.
The security officers had an opportunity to revisit the topics explored last week in the AFC National Security Officers seminar and hear from the AFC IT and Legal departments, who spoke on the AFC Administration System and potential legal concerns.
Media officers were introduced to the AFC Media Channel and briefed on its purpose and function, and then exposed to the importance of digital content and social media in promoting AFC competitions, while commercial rights delivery and obligations, broadcast operations and services were one of the several topics discussed with the marketing officers.
