Thursday , March 28 2024

MP Birla Cement to sponsor Kolkata giants Mohun Bagan AC!

MP Birla Cement, the umbrella brand of the Cement Division of Birla Corporation Limited, flagship Company of the MP Birla Group, will partner Mohun Bagan AC for the ongoing 2017/18 football season.

The relationship started ahead of the 2017/18 I-League. The partnership will cover all tournaments that Mohun Bagan will play in the ongoing football season.

Asia’s oldest football club Mohun Bagan Athletic Club has a rich heritage and legacy, with a huge fan following all over the country and even across the world. It stands for zeal, enthusiasm and energy, which are also the qualities MP Birla Cement stands for.

This tie-up is the first step in the world of sports for Birla Corporation Limited. An active participation in the world of sports is expected to drive visibility for the brand significantly amongst its target audience.

Commenting on the association, Sandip Ranjan Ghose, Executive President, Sales, Logistics & Marketing, Birla Corporation Limited, said, “Football enjoys popularity all over the country, particularly in the eastern region. To further boost the popularity of this heritage game, we have associated ourselves with Mohun Bagan Athletic Club, which also has a heritage hallow and enjoys a national presence.”

Mohun Bagan’s Srinjoy Bose welcomed the association and said, “We are proud of our association with MP Birla Cement. We welcome them on board. This association would benefit both the organisations and go a long way in furthering the cause of football in India.”

About Arunava Chaudhuri

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